Microsoft’s temporary, or “pop-up,” stores will open Oct. 26 and will sell the Surface tablet, according to the company’s website. And in all but a few cases, Microsoft will go toe-to-toe with Apple: 29 of the 32 stores are located in the same mall or shopping center that houses an Apple retail store. The 32 stores in the U.S. and Canada were first announced last month. The temporary outlets will be open only during the holiday season, and are not permanent locations like the two-dozen brick-and-mortar Microsoft retail stores already in operation. Read the full story at ComputerWorld.
Microsoft to open ‘pop-up’ stores Oct. 26, battle Apple at most locations
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).