Apple’s CEO Tim Cook did something seemingly out of character for the company – he apologized for an ineffective product. With the release of iOS 6 alongside the launch of the iPhone 5, Apple eliminated the Google Maps app – reportedly due to a disagreement about voice controlled turn by turn navigation – and replaced it with their own maps app. The problem is, Apple’s maps are bad. They’re so bad, in fact, that Cook suggested that iPhone users download other maps applications – even suggesting Nokia and Google Maps by name. Apple’s maps are virtually unusable outside of the U.S. or Europe – and suboptimal when it works at all. Cook said the app would improve simply by having iPhone owners use the map and report when locations are incorrect. Not awesome, Tim. Forcing an awful version of vital software on an unsuspecting bunch of fanboys and loyal customers is unacceptable. An apology is one thing, but let’s aim for working maps next time.
Shelly Palmer Radio Report – October 1, 2012
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).