Wal-Mart’s New Prepaid Card May Be the Best Deal Yet

By: on 10.9.12
Bluebird

Bluebird

Wal-Mart Stores and American Express are taking a big plunge into the prepaid debit-card market with a new card called Bluebird. The card has many features that are standard in regular bank accounts and seems to have remarkably few fees—which have long been the scourge of prepaid cards. Bluebird is the biggest sign yet that prepaid cards are evolving from a product for the poor and unbanked into a more mass-market offering that competes with regular checking accounts. Read the full story at Business Week.

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Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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  • Paula Lynn

    Debit cards, better than cash in one way and increasing the BT spending in another with the issuers making a lot of dough. What helps to keep poor people poor. There is little to no recourse when anything happens and the least likely part of the population to notice or complain. The saddest part is that most of the people who use this form of transaction don’t even know there are choices and how to use those choices that don’t charge them for using their own money including not being charged for direct deposit into their debit/checking account and withdrawing. Reasons adding up to add age appropriate financial management as mandatory courses in K-12th.