The crazy thing is how successful Yahoo! was at this. Few, if any, have ever done content or media online at that scale. But then Google came along and exploited the fact that the Internet was growing too fast for Yahoo! to keep up. Suddenly, Yahoo! was struggling to find its way, as Google made buckets of money by taking the opposite strategy: redirecting its traffic across the Internet to the best sites for each query (e.g. popular topics landed you on Wikipedia, movies on IMDB). Read the full story at TechCrunch.
Why The Future Of Search May Look More Like Yahoo Than Google
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).