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Hundreds of millions of people have Twitter accounts… but how many know how to use them effectively? You know how to tweet at someone with the @ symbol and their user name, but did you know that if you start your tweet with an @, the only people who see that tweet on their feed are those who also follow the person you’re tweeting at? Put any other symbol first – most commonly used is a period – and suddenly that tweet shows up on all of your followers’ feeds. Want to direct message someone? Type “D” then their name to send a message to them and only them. Finally: use lists! You may wonder how users who follow thousands of other people keep everything organized. With lists! To create a list, go to your profile page, click Lists on the left, then click create list, and add any number of people you want to it – even people you don’t follow. Twitter just got a lot more manageable!

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit shellypalmer.com.

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"Shelly Palmer Radio Report – November 9, 2012" by @ShellyPalmer