Apple Maps
Apple Maps

Apple Maps

Using Apple’s new maps system could be potentially life-threatening, police in Mildura, Australia, have warned, after a number of people trying to find the town of 30,000 people have become hopelessly lost in scorching temperatures. One man was stranded for 24 hours last week in temperatures of up to 46 degrees centigrade, and at least three more have had to be rescued after following the directions given on Apple’s new maps, which locate Mildura far from its actual position. “We’ve had at least four documented cases,” senior sargeant Stephen Phelan told the Guardian. “The map puts it at least 70 kilometres from where it should be. We have had people bogged down in sunset country.” The Mildura police have now issued a warning on their website. Getting lost in the park around Mildura is potentially deadly.

Read the full story at The Guardian.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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