Super Bowl XLVI was one of the biggest online video events of the year, and so it makes sense that the National Football League would bring the Big Game back online again. On Wednesday, the league announced that for a second year running, the Super Bowl will be streamed online, this time by CBS. Like last year, the same play-by-play action and game calling that is broadcast on TV will also be available online. This year, it will be streamed on NFL.com and CBSSports.com. Online viewers will have a number of additional features available to them — like live stats and in-game highlights, the ability to check out different camera angles, and other interactive elements. The online broadcast of last year’s Super Bowl was pretty big for an online event, garnering more than 2 million viewers during the game.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.