Dolby Laboratories Inc.

Dolby Laboratories Inc.

Dolby is one of the worldwide leaders in sound technology.  While you’re here, check out the Dolby Atmos Cinema Sound Platform, which is a revolutionary new technology for theater sound. The most important aspect of Atmos is that it provides full creative freedom to filmmakers, which means you’ll hear the film exactly the way the filmmaker wanted you to hear it.

Dolby Atmos employs overhead speakers in addition to surround speakers and creates realistic and natural sound experiences that completely immerse in the soundtrack. Peter Jackson’s film The Hobbit features Atmos, plunging viewers deeper into his fantasy world than they’ve ever been before. Atmos allows sounds to move around the theater to create dynamic effects, and reproduces a natural and lifelike audio experience. Want to take a guess on how many speakers it uses? Go ahead and guess. The number is probably higher than you think. Dolby Atmos uses up to 64 speakers to heighten the realism and impact of every scene.

At Dolby, take some time to learn about Dolby Digital Plus and Dolby TrueHD.  You’ll also want to learn about how 5.1 and 7.1 are evolving.  No need to “look” for the next big thing. It’s here. Just take a second and listen.

Dolby Laboratories Inc.
Booths:
Venetian, Lvl 2 – Bellini 2002, Bellini 2003, Bellini 2004, Bellini 2005, Bellini 2006

100 Potrero Avenue
San Francisco, CA 94103
United States of America
P: 415 558 0200
F: 415-645-4000
www.dolby.com

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).

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