Your Facebook News Feed is about to get more annoying. The social network is getting ready to populate feeds with video ads according to AdAge. Why now? To “attract big swaths of ad dollars from TV advertisers.” By April, Facebook will reportedly have video ads airing on its desktop site and smartphone and tablet apps. Each ad will likely be around 15 seconds and will automatically play, although whether audio will be auto-triggered is uncertain at this point. AdAge’s Facebook sources say that advertisers can display their ads up to three times to a single user across any platform in a day and on the desktop ads will “grab a user’s attention by expanding out of the news feed into webpage real estate in both the left and right columns — or rails — of the screen.” Facebook’s foray into video ads will look to “grab big chunks of money … millions of dollars” according to the Facebook sources.
Facebook to Add 15-second Video Ads to Timeline by April
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).