Apple (Red)
Apple (Red)

Apple (RED)

Apple has joined the ranks of businesses around the world honoring World AIDS Day. Held since 1988, the global community holds this day as a time when everyone can unite in their “fight against HIV, show their support for people living with HIV, and to commemorate people who have died.” For Apple, one of the steps its taking to promote awareness is by having all its retail store logos changed to red. If you go to any Apple retail store, the most prominent sign of Apple’s support for the event is its iconic logo. Read the full story at The Next Web.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

Share this post

Like it? Tweet it.

"To support World AIDS Day, Apple will promote (RED) in its products and retail store logos" by @ShellyPalmer