Apple (Red)
Apple (Red)

Apple (RED)

Apple has joined the ranks of businesses around the world honoring World AIDS Day. Held since 1988, the global community holds this day as a time when everyone can unite in their “fight against HIV, show their support for people living with HIV, and to commemorate people who have died.” For Apple, one of the steps its taking to promote awareness is by having all its retail store logos changed to red. If you go to any Apple retail store, the most prominent sign of Apple’s support for the event is its iconic logo. Read the full story at The Next Web.

About Shelly Palmer

Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit or subscribe to our daily email

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"To support World AIDS Day, Apple will promote (RED) in its products and retail store logos" by @ShellyPalmer

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