Netflix and YouTube have teamed up to launch DIAL, a protocol that helps developers of second-screen apps to discover and launch applications on smart TVs and connected devices. The effort is already getting support from a number of notable players, including Samsung, Sony, Hulu and the BBC. DIAL could become a key piece in efforts to establish an open alternative to Apple’s AirPlay. YouTube and Netflix have been collaborating quietly on these efforts for months. Word first got out when some inquisitive users discovered traces of DIAL back in December. The DIAL website publicly launched with little fanfare and a brief mention on Engadget earlier this month, and now, Netflix is for the first time sharing some key details of the project with GigaOM.
DIAL: Netflix and YouTube Team Up for Your Streaming
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).