The search feature on Facebook has traditionally been pretty limited. You type in a name of a person or a business and it pulls up their Facebook page. But that’s about to change. Facebook on Tuesday introduced an upgraded search tool, called Graph Search, that will scour the massive social network to answer more sophisticated questions. Want to find buddies of your pal Chris who went to Stanford and live in Chicago? No problem. People who like tennis and live nearby? Here you go. How about photos of Berlin, Germany, from 1989? Done. “This is one of the coolest things we’ve done in awhile,” Facebook co-founder and CEO Mark Zuckerberg told reporters at a press event at the company’s headquarters. Since it became a public company last year Facebook has been under pressure to launch exciting new products, especially for mobile, that will help boost its floundering stock price.
Facebook Takes on Google With New ‘Graph Search’
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).