The genial Mary Jo Foley published the key pricing statistics of Office 2013 this week, laying bare the revenue mechanisms that Microsoft intends to employ to wean its customers, big and small, off of software purchases, and acclimate them to paying for their productivity software on a recurring basis. What you once purchased, you will eventually rent. Microsoft is making this move as it transforms its software products that were once sold in boxes in stores the shape of boxes, into services. As you have already connected, this is part of the firm’s ‘devices and services’ push. A desktop application sold once is a static tool; a service rented on a recurring basis is a fluid solution. In short, Microsoft is moving its old-school products to new-school business models, and is currently in the period of transition. For this reason, the firm is selling both Office In A Box and Office: The Service for the time being.
Office 2013: What’s It Gonna Cost Ya?
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).