Imagine a digital camera. Now imagine that digital camera packed with WiFi and an Android operating system. You’ve got the Samsung Galaxy Camera, right? Yeah… now add in interchangeable lenses. Say what? That’s right: that’s one of the things that Polaroid is showing off this week at CES 2013: an 18.1 megapixel camera with a 3.5 inch touchscreen and Android 4.0 packed inside. It faces competition from other companies in the Android camera market, like Samsung, but Polaroid’s model has a leg up with its collection of interchangeable lenses. The biggest question remains. While this is undoubtedly a killer device, and unlike anything we’ve seen before, are photographers going to pack this with them and carry it around in addition to a smartphone? Are the interchangeable lenses going to be enough of a reason to buy? We’ll find out when consumers start answering the way they know best – with their wallets.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Shelly Palmer Radio Report – January 9, 2013" by @ShellyPalmer