ValveGabe Newell, the co-founder of gaming company Valve, has revealed that he views Apple, rather than traditional gaming consoles, as the biggest competitive threat to the Steam Box and other PC-based entertainment solutions looking to enter the living room, according to Polygon. Newell made the remarks during a lecture at the LBJ School of Public Affairs at the University of Texas. He noted that Apple comes as a threat because it has a “huge amount of market share” and a “relatively obvious pathway” to taking over the living room. “The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?” Newell asked. He pointed to projects like Miracast, which is baked into Android 4.2 Jelly Bean devices like the Nexus 4, and Nvidia’s Project Shield, which includes support for Valve’s Steam Big Picture mode.

Read the full story at The Next Web.

Shelly Palmer

Shelly Palmer is Managing Partner at Palmer Advanced Media, a technology-focused strategic advisory practice that helps Fortune 500 companies and growth-stage companies with digital strategy, data science, marketing, branding, and business development. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. @shellypalmer or visit

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"Valve’s Gabe Newell: Apple is the Steam Box’s Biggest Threat" by @ShellyPalmer