Gabe Newell, the co-founder of gaming company Valve, has revealed that he views Apple, rather than traditional gaming consoles, as the biggest competitive threat to the Steam Box and other PC-based entertainment solutions looking to enter the living room, according to Polygon. Newell made the remarks during a lecture at the LBJ School of Public Affairs at the University of Texas. He noted that Apple comes as a threat because it has a “huge amount of market share” and a “relatively obvious pathway” to taking over the living room. “The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?” Newell asked. He pointed to projects like Miracast, which is baked into Android 4.2 Jelly Bean devices like the Nexus 4, and Nvidia’s Project Shield, which includes support for Valve’s Steam Big Picture mode.
Valve’s Gabe Newell: Apple is the Steam Box’s Biggest Threat
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).