Blockbuster Tries Streaming Again, Lacks an iOS App

BlockbusterBlockbuster hasn’t had much success shifting from physical rentals to digital, even under Dish’s wing. Nonetheless, it’s betting that the umpteenth time’s the charm with a relaunch of its Blockbuster On Demand streaming movie service. The revamp ticks many of the checkboxes for a modern by-the-title rental store with 1080p and 5.1-channel surround sound as well as apps for 2012 Samsung Smart TVs, Android and Roku 2 boxes. However, there’s a number of curious choices, and we don’t just mean the omission of a subscription model. It’s missing an iOS app, emphasizes apps for desktop viewing and leaves no way to watch HD video on anything but a TV — our mobile and PC screens have advanced in the past several years, Blockbuster. Idiosyncrasies notwithstanding, the rebirth presents more of a unified front than the one-time giant has offered in the past.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).