Now that the dust has settled and regular games are starting back up again, it’s important to take note of one of NBA All-Star Weekend’s biggest winners. We’re not talking about Chris Paul. We’re definitely not talking about 2 Chainz. We’re talking, in fact, about Twitter CEO Dick Costolo. The NBA, more than any other sports league, has long been particularly simpatico with Twitter. Its players are among the most entertaining athletes online, many fans and media practically live on Twitter and the league is especially forward-thinking in coming up with new ways to use the platform. Last March, for example, the NBA became the first sports league to sell official Twitter-handle player t-shirts. In May, it became the world’s first sports league to break 5 million followers. In that context, Costolo’s epic All-Star Weekend isn’t as surprising as it may seem at first glance. But still, the guy balled out.
Twitter CEO Dick Costolo Was the NBA’s All-Star Game Big Winner
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).