Now that the dust has settled and regular games are starting back up again, it’s important to take note of one of NBA All-Star Weekend’s biggest winners. We’re not talking about Chris Paul. We’re definitely not talking about 2 Chainz. We’re talking, in fact, about Twitter CEO Dick Costolo. The NBA, more than any other sports league, has long been particularly simpatico with Twitter. Its players are among the most entertaining athletes online, many fans and media practically live on Twitter and the league is especially forward-thinking in coming up with new ways to use the platform. Last March, for example, the NBA became the first sports league to sell official Twitter-handle player t-shirts. In May, it became the world’s first sports league to break 5 million followers. In that context, Costolo’s epic All-Star Weekend isn’t as surprising as it may seem at first glance. But still, the guy balled out.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Twitter CEO Dick Costolo Was the NBA’s All-Star Game Big Winner" by @ShellyPalmer
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