Taking a page from Amazon’s Kindle playbook, Netflix says its homegrown series “House of Cards” is its most-watched title, but declined to give any numbers. “I don’t want to give ratings, because it is a real apples-to-oranges comparison with network ratings,” Netflix Chief Content Officer Ted Sarandos said, speaking at our D: Dive Into Media conference. “We’re thrilled.” Sarandos said that, the way he looks at it, the question is, did Netflix get more for its millions by creating the show than it would have by spending that money elsewhere? The answer to that, he said, is yes. In another positive sign, nearly all of the early viewers who watched the first episode watched multiple episodes, Sarandos said. And, of course, Netflix has already ponied up $100 million for two seasons of the show. Sarandos was asked what levels of viewership it would take for him to give details.
About Shelly Palmer
Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on augmented intelligence and data-driven decision-making. He is Fox 5 New York's on-air tech and digital media expert, writes a weekly column for AdAge, and is a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb
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"Netflix Says ‘House of Cards’ is Most-Watched Program" by @ShellyPalmer
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