Kindle for iPhone and iPad has received a nice little update on Thursday, adding the ability to add multi-colored highlights to a book, instead of the default yellow (or blue if in night mode). The new update also encourages sharing on Twitter and Facebook when you finish a book. This is a carryover from the Kindle Fire which has had this ability for a while. The uptake for Amazon here is that it obviously shows other people who you’re using the Kindle app, but also drives sales of books that you might have liked and finished reading. On the Kindle Fire there is a host of post-reading actions that you can take and this update brings more than just sharing over from Amazon’s tablet. There is also now a list of books that you might like as well, and you have the ability to add them to a wish list. You can’t buy them because of Apple’s policy around purchasing books inside the Kindle app on iOS, but adding them to a list will let you get at them from the website more easily.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.