Caffeine-addicted New York Times fans are in luck — the paper is offering 15 free articles a day to those who surf its website while sitting in a Starbucks. This is just the latest example of how news brands are using the public’s insatiable appetite for free WiFi as a vehicle to promote their content. Under the Times‘ Starbucks plan, which went into effect last week but was announced today, readers will be entitled to read three articles a day from each of the News, Business, Technology and Most Emailed sections. The Times will also offer three more articles from a rotating list of other sections like Sports. The Starbucks offer comes at a time when the Times is tightening loopholes around its so-called “metered paywall” which caps readers at 10 free articles a month. Times spokesperson, Linda Zebian, confirmed by phone that the 15 articles available through Starbucks are in addition to the 10 free monthly ones.
New York Times to Give Starbucks Patrons 15 Free Stories Per Day
on 2.27.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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