You could discover a song on Pandora, search for more by the artist on Spotify, and get context from satellite radio DJs, or do it all in one place with Slacker. After hitting 4 million monthly users and 500,000 paid subscribers, Slacker on Wednesday unveils a big redesign for its site, apps, and car integrations. It wants to claw mainstream users away from competitors with a “complete music service”. Slacker has been, well, slacking. Despite launching in 2007 and offering a winning combo of customizable radio, on-demand streaming, and human DJ’d stations, it’s way behind the pack. Spotify recently hit 20 million users and 5 million paying customers, Sirius XM satellite radio has around 24 million paid subscribers, and Pandora has over 175 million listeners. Most people couldn’t even tell you what Slacker is.
Slacker Radio Re-Design Aims for ‘Complete Music Service’
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).