Did you hear about the HTC One’s fancy new “UltraPixel Camera”? HTC touts the camera as an end to the “megapixel wars.” UltraPixels! Revolution! And, yes, the technology sounds very promising, but, uh, wait a second, what is an UltraPixel anyway? UltraPixel is a made up marketing word… HTC’s new phone only has a 4-megapixel camera, and that could lead people to think it’s inferior to the (roughly) 8-megapixel cameras on competing phones like the Nokia Lumia 920 and iPhone 5. Indeed, huge megapixels counts have long been used to trick customers into thinking that one camera is more sophisticated than another. The solution? Rewrite the language? Or maybe just confuse people more with another meaningless term. …meant to highlight that the HTC One’s camera sensor has “big pixels”… HTC really wants you to know that its megapixels are BIGGER than the megapixels on competing cameras.
The HTC One’s “UltraPixel Camera”: What is It?
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).