Facebook Adds Netflix Integration for U.S. Subscribers

Netflix and FacebookEver wanted to know what your former college roommates are watching on Netflix? Now you’ve got your chance: Netflix plans to turn on its Facebook integration for U.S. subscribers Wednesday, allowing them to share their viewing behavior with their Facebook friends and get social recommendations for what to watch next. The integration followed some political wrangling about a little-known 1980s privacy law. U.S.-based Netflix subscribers can now connect their Facebook account to the video service, and then be able to view dedicated categories called “Friends’ Favorites” and “Watched by your friends” on the Netflix website as well as through the company’s apps on mobile and connected devices. Viewers can also opt into sharing all of their viewing behavior on Facebook’s website. The company said on its blog Wednesday morning that it will eventually offer additional social sharing functionality.

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Author:

Shelly Palmer

Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).