Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars. Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant. In an earnings call with Wall Street analysts in January, the company’s founder and chief executive, Mark Zuckerberg, offered some hints of what a reimagined News Feed might look like: bigger photos, more videos and “more engaging ads.” “Advertisers want really rich things like big pictures or videos, and we haven’t provided those things historically,” Mr. Zuckerberg said at the time. Facebook declined to comment on the redesign, which is scheduled to be announced at its headquarters in Menlo Park, Calif. But the adjustments will reflect the tricky balance Facebook faces now that it is a public company.
Facebook’s New News Feed Aims to Keep Users Engaged
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).