Two years ago, Hulu’s corporate owners put the video site up for sale — and then took it off the block. New version of a similar story: Hulu’s corporate owners still aren’t sure what they want to do with the site. But they are starting to hear from would-be buyers, anyway. One of those potential purchasers is Ross Levinsohn, who worked hard to buy Hulu when he was running Yahoo in 2011. Now Levinsohn is working for Guggenheim Partners, the $160 billion fund manager that owns the Los Angeles Dodgers and media assets like the Hollywood Reporter, and industry sources say he has talked about buying the site again. Other companies that have kicked tires — or indicated an interest in kicking tires — include Yahoo and Amazon, sources say. No prospective buyer has made anything like a formal offer, though. And no one can buy anything until Hulu owners Disney and News Corp. figure out a plan for the video hub.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.