Netflix is quickly establishing a reputation as a technology vanguard beyond just its streaming-first initiative. We only just saw Super HD streaming in January, and it’s already discussing the leap to Ultra HD: Chief Product Officer Neil Hunt tells The Verge that Netflix wants 4K streaming inside of “a year or two” for at least some of its catalog. It doesn’t take a genius to deduce that the internally-produced House of Cards could play an important role in that upgrade. Hunt confirms that David Fincher shot the political drama in 4K, and it should be encoded for the higher resolution later in the year. While it’s doubtful that most of us will have the bandwidth to handle any near-term 4K launches short of moving to Kansas City, it’s good to know that the content should be ready well before we are.
Netflix Aims to Have 4K Streaming Within 1-2 Years, Starting With House of Cards
on 3.14.13
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).
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