You may have noticed that Samsung rarely said the word “Android” on Thursday while unveiling its new Android-based Galaxy S 4 flagship phone. And according to ABI Research analyst Aapo Markkanen, there’s a very good reason for that: Samsung is trying to distance itself from Android as much as possible in preparation for a “Great OS Escape” that will reduce its dependence on the platform over the next two years. Markkanen’s thesis is that Samsung wants more control over its own destiny going forward and doesn’t want to be solely tied down to another company’s mobile operating system. So its goal with the Galaxy S 4 is to build as many of its own features as possible onto the device to begin weaning its customers away from Google services. The trick, however, is finding an acceptable alternative to Android.
Report: Samsung is Planning a ‘Great Escape’ From Android
Author: Shelly Palmer
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards).