Amazon AutoRip

Amazon AutoRipFor about as long as we can remember, each new CD we’ve purchased has made a trip to our computer for a good, old fashioned ripping, first thing out of the plastic. So the concept of offering up free MP3s with the purchase of a compact disc always felt a bit superfluous (particularly in these days when fewer and fewer are buying music in a physical form). The increasingly popular concept of offering up downloads with the purchase of a vinyl LP, on the other hand, makes an awful lot of sense — after all, it’s a lot harder for most of us to transfer that music onto our PCs. Amazon’s embracing the concept by extending its AutoRip promotion to records, giving consumers a 256 Kbps cloud-based copy of the music they buy on vinyl. The promotion extends to thousands of titles — anything sporting the AutoRip logo is fair game.

Read the full story at Engadget.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.

Subscribe