AOL to Create Original Web Programming

AOL Original Web ProgrammingIt seems like the new trend these days is to create an original Web series. We have Yahoo, Netflix, and Hulu doing it, and now AOL is also giving more of a push to its online programming with 15 new shows.  The company announced Tuesday that it has enlisted A-list celebrities like Sarah Jessica Parker, Gwyneth Paltrow, and Jonathan Adler to either host or star in original Web series. AOL plans to debut all of the shows on its AOL On Network, which is the company’s video platform, and across its 1,700 partner sites. The series themes range from entertainment to food to tech.  “Consumers are watching web video everywhere and all the time — on their plasma screens in their living rooms, on their mobile phones, and on their tablets,” AOL On Original Video General Manager Karen Cahn said in a statement. “With our premium quality original programming, AOL is bridging the gap between what people see on broadcast TV and what they see online.”

Read the full story at CNET.

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