Fitbit Owns Half of the World’s Wearable Market

Fitbit Force

Fitbit appears to be a tour de force in the wearable world. New numbers released by analyst Canalys on Wednesday show Fitbit devices accounted for nearly 50 percent of the world’s 2.7 million wearable band shipments in the first quarter of 2014. Apparently, the recent kerfuffle and recall over allergic sensitivities to the Fitbit Force had little if any impact on sales. Canalys believes it was Fitbit’s swift handling of the issue that let the company keep its users and sales momentum. While Fitbit nabbed nearly half of the market share, another strong competitor was Jawbone. This newcomer has seen rapid expansion in international distribution, according to Canalys. Nike’s FuelBand, on the other hand, didn’t fair so well. It’s market share dropped by 10 percent in the first quarter. Nike is reportedly canceling all of its future FuelBand devices.

Read the full story at CNET.

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