Songza

Songza

In a sign of growing consolidation in the digital music business, Google announced on Tuesday that it had bought Songza, a three-year-old app that competes with Pandora and others in making customized playlists of recommended songs. The price was not announced. But a person briefed on the deal, who was not authorized to speak about its terms, said that Google paid more than $39 million for Songza. Representatives of Google and Songza declined to comment on that figure. Acquiring Songza could help Google improve its ability to offer musical “curation” — the buzzword of the moment in digital music, meaning the ability to generate playlists of songs that are tailored to each user. In the case of Songza, its specialty is a concierge service that matches playlists to particular times of day, or to activities, like working, studying or entertaining at home.

Read the full story at The New York Times.

Top Stories

Share this post