Publishers like Pearson and McGraw-Hill have invested in a company called Inkling that specializes in producing interactive e-Textbooks for the iPad. With help from the publishers, Inkling will have nearly 100 textbooks available by the fall. Digital textbook sales have not caught on, but the interactive content and popularity of the iPad have publishers betting that the numbers will soon change. Read the full article at NYTimes.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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