Advertising & Marketing

Super Bowl LVIII, which aired on CBS and was simulcast on various platforms (including Paramount+, Univision, and Nickelodeon), achieved a record-breaking 123.4 million viewers, making it the most-watched television broadcast in the United States since the Apollo 11 moon landing in 1969 and surpassing last year’s Super Bowl viewership of 115 million. Continue Reading →

Google has integrated its emerging Bard and Duet generative AI platforms into a unified service named Gemini. This platform is designed to serve as an all-encompassing tool that merges the capabilities of an assistant, chatbot, and search engine, potentially revolutionizing how users interact with Google's offerings. Continue Reading →

As generative AI is being slowly woven into the fabric of our daily lives, its misuse in the political arena has raised significant concerns, particularly as we approach the November elections. To some, recent AI-powered incidents signal an urgent need for legislative action. Continue Reading →

ESPN, Fox, and Warner Bros. Discovery are launching a new joint venture to create a sports streaming service this fall. The streaming service will include the companies' portfolios of sports networks, certain direct-to-consumer sports services, and sports rights. Continue Reading →

Hello. My name is Shelly. I'm a Chrome user. I've been off Google for nine days. (Hello, Shelly.) I did it. I replaced Google. Perplexity is now my default search engine. It's cathartic. I feel like my world has changed forever. The thing is… I don't miss Google. Not even a little bit. If you follow in my footsteps – not only will you not miss Google, there's a good chance you'll never look back. Continue Reading →

I'm going to ask Alexa, to ask Siri, to ask Jarvis, to ask Watson, to ask Claude, to ask Jasper, to ask Einstein, to ask ChatGPT if Rufus is a good name for a new generative AI-powered shopping assistant. Our friends at Amazon think it is. Continue Reading →

The AI poisoning tool Nightshade, which protects digital artwork from being used to train generative AI models without permission, racked up more than 250,000 downloads in just five days. Continue Reading →

ElevenLabs, an AI startup specializing in voice replication technology, has banned a user account responsible for creating an audio deepfake of President Biden. The deepfake featured a message urging people not to vote in the New Hampshire primary. Continue Reading →

Deepfakes are all fun and games until a synthetic Taylor Swift starts promising free cookware on TikTok – then it requires Federal legislation. Continue Reading →

Just in time for my upcoming lecture at the Newhouse School – Generative AI Co-teachers and Co-students: A New Relationship – Google has introduced several new features for its Classroom aimed at enhancing classroom management, accessibility, and the integration of AI in educational tools. Continue Reading →