Facebook

Twitter Boxing

How to Win a Twitter War

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Can you really win a Twitter or Facebook war? Yes, you can! Here, for your cyber-pugilistic pleasure, is a strategic primer that will make you invincible.

Clickbait

Facebook Is Killing Clickbait and the Results Will Surprise You!

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Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.

Instagram

Thanks, Instagram: The Age of Organic Social Is Over

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Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed. There is all kinds of goodness in this simple idea. On the other hand, posts that the algorithm scores as "less interesting to you" (whatever that content may be) will be demoted or ultimately not shown. Free social at scale is an endangered species (this is not news). But with the Instagram transition, it is more endangered than ever.