Facebook

Clickbait

Facebook Is Killing Clickbait and the Results Will Surprise You!

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Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals.

Instagram

Thanks, Instagram: The Age of Organic Social Is Over

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Instagram recently announced the inevitable – it will transition away from its pure, lovable, chronological feed to an algorithmically calculated feed. There is all kinds of goodness in this simple idea. On the other hand, posts that the algorithm scores as "less interesting to you" (whatever that content may be) will be demoted or ultimately not shown. Free social at scale is an endangered species (this is not news). But with the Instagram transition, it is more endangered than ever.

NEW YORK, NY - NOVEMBER 07:  The Twitter logo is displayed on a banner outside the New York Stock Exchange (NYSE) on November 7, 2013 in New York City. Twitter goes public on the NYSE today and is expected to open at USD 26 per share, making the company worth an estimated USD 18 billion.  (Photo by Andrew Burton/Getty Images)

Twitter Is in Real Trouble

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Why is Twitter in real trouble? In a world that is becoming more and more connected every day, Twitter has done the unthinkable: it has shrunk. What's worse is that Twitter gets more free TV advertising than almost any other product or service which leaves two possibilities: (1) TV advertising does not work. (2) People don’t like the product. I’ll go with number 2. Here's why ...