Hulu
Hulu, Condé Nast Entertainment and other members of the digital video and television industry laid out their measurement and monetization challenges on Wednesday at VideoNuze’s Online Video Advertising Summit. Brands and publishers are well aware of the growing popularity of applying programmatic to direct buys. Hulu for instance has reportedly beta-tested a programmatic exchange for Continue Reading →
Amazon
The recently announced deal between Amazon and HBO — in which Amazon will offer to its Amazon Primes customers much of HBO’s classic programming — should be examined for its long-term implications. Are there any businesses that are liable to get hurt? In staff meetings, Amazon’s Jeff Bezos insists that there is always an empty chair that Continue Reading →
Comcast and Time Warner
Cable companies, you’ve been put on notice. Cord cutting — ditching your steep monthly cable or satellite bill and instead watching video online — is on the rise, according to a new report from Experian Marketing Services. In fact, some young adults may never even pay for cable TV in their lifetimes. The number of cord-cutters, Continue Reading →
Amazon
Amazon’s Roku competitor, which could be unveiled any day now, won’t just peddle the company’s own video streaming service: The device will also have apps for direct competitors including Netflix and Hulu Plus on board, according to multiple sources. Amazon originally intended to launch its TV box in time for last year’s holiday season, but Continue Reading →
Hulu
Hulu jumped into overseas expansion of subscription video streaming services around the same time as its competitors Netflix and Amazon, but now it’s taking a step back. New CEO Mike Hopkins announced one of his first big moves in a blog post, revealing that Hulu Japan has been sold to Nippon TV, one of the Continue Reading →
Hulu
Hulu today announced what original programming its subscribers can expect in 2014: four new exclusive shows and 13 new seasons for existing shows. Premieres for the new additions range from next week to later this summer, although some dates have yet to be decided (TBD). The four new shows include The Bridge (premieres January 14), Continue Reading →